How to use social listening to create more targeted ads

As a digital marketer, one of the most important tools at your disposal is social listening. Social listening allows you to track when, where, and how often your ads are being talked about, and to understand what people think about your ads.

By identifying keywords and phrases associated with your product or service, you can create more targeted ads that are more likely to be successful. Social listening can also be used to track competitor's ads and see how they are performing in comparison.

Here are a few tips for using social listening to create more targeted ads:

1. Identify relevant keywords and phrases - The first step is to identify relevant keywords and phrases that are associated with your product or service. You can do this by conducting a social media search for mentions of your product or service, or by using a tool like Google AdWords Keyword Planner.

2. Set up keyword alerts - Once you have identified relevant keywords and phrases, you can set up keyword alerts. This will allow you to receive notifications whenever someone mentions one of your keywords or phrases on social media. Keyword alerts can be set up in most social media monitoring tools, such as Hootsuite Insights or Mention.

3. Monitor competitor's ads - In addition to tracking mentions of your own product or service, it is also helpful to monitor competitor's ads. This will give you an idea of what kinds of ads are performing well, and will allow you to adapt and improve your own advertising strategy. Competitor analysis can be conducted manually by searching for relevant keywords on social media, or by using a tool like SEMrush Advertising Toolkit.

4. Analyze social data - Once you have been monitoring mentions of your product or service, as well as competitor's ads, it is time to analyze the data. Look for patterns and trends in the data, such as spikes in mentions during certain times of the year or after certain events. Use this information to improve your ad targeting strategy. 

5. Create targeted ads - Now that you have analyzed the data and identified relevant patterns and trends, you can create targeted ads that are more likely to be successful. When creating targeted ads, be sure to consider the following: - Who is your target audience? - What needs does your target audience have? - What are their pain points? - What motivates them? - How can you reach them?

How to use social listening to improve your content strategy?

As a digital marketer, you can use social listening to improve your content strategy. Here’s how:

1. Determine what topics are being talked about the most in relation to your industry or product.

2. Research what content is already out there on these topics.

3. Identify any gaps in the current content landscape.

4. Create new content that fills those gaps and is designed to address the needs and wants of your target audience.

Once you have identified gaps in the current landscape of content, create new content that fills those gaps and addresses the needs and wants of your target audience. This could involve creating blog posts, infographics, videos, or other types of content that are designed to be useful and relevant to your target audience