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Showing posts from April, 2023

How to use social listening to create more targeted ads

As a digital marketer , one of the most important tools at your disposal is social listening. Social listening allows you to track when, where, and how often your ads are being talked about, and to understand what people think about your ads. By identifying keywords and phrases associated with your product or service, you can create more targeted ads that are more likely to be successful. Social listening can also be used to track competitor's ads and see how they are performing in comparison. Here are a few tips for using social listening to create more targeted ads: 1. Identify relevant keywords and phrases - The first step is to identify relevant keywords and phrases that are associated with your product or service. You can do this by conducting a social media search for mentions of your product or service, or by using a tool like Google AdWords Keyword Planner. 2. Set up keyword alerts - Once you have identified relevant keywords and phrases, you can set up keyword alerts. Th

What are some free SERP tools that you can use

When it comes to digital marketing , there are a lot of tools out there that can help you get ahead. But with so many options, it can be tough to know where to start. That's why in this post, we're taking a look at some of the best free SERP tools that you can use to help improve your visibility and search engine ranking. From Google SERP features to Bing Webmaster Tools, we'll cover all the bases so that you can make an informed decision about which tool is right for you. Google SERP features Google SERP features are important for digital marketing purposes. The average Google search result contains 1,890 words, and 51% of all Google searches are three words or long. The first organic result on Google gets 33% of traffic from a given query. The click-through rate (CTR) for the first organic result on Google is 31.7%. Page speed is also a ranking factor for Google. There are various free SERP tools available that can help with optimizing digital marketing efforts. Google SE

How to Use SERP to Your Advantage

Search Engine Results Pages, or SERP, are the pages displayed by search engines in response to a user's query. A SERP typically contains links to websites that are relevant to the user's query. SERP is important because it determines which websites are displayed in response to a user's query. The higher a website's ranking in the SERP, the more likely it's to be seen by users. There are several ways to use SERP to your advantage. You can optimize your website for better SERP ranking, you can use SERP features to drive traffic to your website, and you can use SERP data to improve your website design and content. Why is SERP important? Search Engine Results Pages (SERP) is the page displayed by search engines in response to a query from a user. The purpose of SERP is to deliver relevant results to the user's query. The main factor that determines the position of a website on the SERP is the quality of the website's content. The better the quality of the conte

An analysis of the results of a successful SEO audit

As more and more people turn to their mobile devices to search the web, it's becoming increasingly important for businesses to have a mobile-friendly website. If your website isn't optimized for mobile, you could be missing out on a lot of potential customers. In this blog post, we'll be taking a look at the results of a successful SEO audit. The audit found that the website was not mobile friendly, had incorrect title tags, meta descriptions, H1 tags, and internal linking. We'll provide a prioritized list of recommendations to fix these issues. Executive summary of the audit An SEO audit was conducted on the website to evaluate its effectiveness in ranking on search engines and to identify any potential areas of improvement. The audit found that the website was not mobile friendly, had incorrect title tags, meta descriptions, H1 tags, and internal linking. A prioritized list of recommendations was provided to fix these issues. The most important issues found The most