Why Google Analytics Matters Digital marketing is all about reaching the right people at the right time. But how do you know if your efforts are working? That’s where Google Analytics comes in. This free tool helps you understand what’s happening on your website. From visitor behavior to traffic sources, Google Analytics provides insights that can guide your digital marketing services strategy. Understanding the Basics of Google Analytics Before diving into the data, it’s important to get familiar with how Google Analytics works. Once it’s installed on your website, it begins tracking user activity. This includes: Number of visitors How long they stay Which pages they visit What actions they take These details help marketers see what’s working and what needs to change. Key Metrics Every Marketer Should Know When using Google Analytics, there are a few important terms you’ll come across often: 1. Sessions: The total number of visits to your website. 2. Users: The number of individual pe...
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