As a digital marketer , one of the most important tools at your disposal is social listening. Social listening allows you to track when, where, and how often your ads are being talked about, and to understand what people think about your ads. By identifying keywords and phrases associated with your product or service, you can create more targeted ads that are more likely to be successful. Social listening can also be used to track competitor's ads and see how they are performing in comparison. Here are a few tips for using social listening to create more targeted ads: 1. Identify relevant keywords and phrases - The first step is to identify relevant keywords and phrases that are associated with your product or service. You can do this by conducting a social media search for mentions of your product or service, or by using a tool like Google AdWords Keyword Planner. 2. Set up keyword alerts - Once you have identified relevant keywords and phrases, you can set up keyword alerts. Th...
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