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The Importance of Mobile Optimization in Digital Marketing


Over the last few years, digital marketing has grown by leaps and bounds, but one thing that hasn’t changed much is digital marketing content, especially when it comes to mobile optimization. As more people use their Smartphone to access the Internet, digital marketers can’t afford to leave out important content from their mobile marketing efforts. Learn the reasons why you need to add mobile optimization to your digital marketing strategy today.

 

What Are The Benefits Of Optimizing For Mobile?

In a recent study, 79% of users accessed social media on their Smartphone. With more and more people using their phones to access information, it's important to make sure your business is mobile optimized. Here are a few benefits,

• Improved Site Performance: 

Whether you’re a website administrator or an end user, page load time impact search engine rankings and user experience. Google announced that page speed will be one of its top ranking factors for mobile searches; ensuring your site performs well on all devices can help you rank higher when mobile users search for keywords related to your business online.

• Data-Driven Insights: 

By studying how visitors interact with your site across devices, you can gain valuable insights into user behavior that inform future marketing strategies. For example, if most people who come to your website through mobile search leave within a few seconds, it could mean they are seeing something they don’t like; on the other hand, if most people complete an online purchase from their phone, it could suggest the more advertising money be spent on mobile channels.

• Higher Conversion Rates:

Mobile optimization is especially important for e-Commerce sites, where pages need to load quickly and be easy to navigate using small screens.

• Add Alt Text: 

Images can slow down page load time, but they can also make it easier for visitors to find information they’re looking for. By adding descriptive alt text (text that appears if images aren’t loading properly) to each image, you can allow visitors with bad internet connections or small phone screens an opportunity to get information about your products and services.

• Optimize for Voice Search: 

Instead of typing search terms into a box, some people use voice commands to find information on their Smartphone. If your site isn’t optimized for voice search engines like Apple’s Siri or Google Now, there could be money left on the table.

• Implement AMP (Accelerated Mobile Pages): 

Launched in 2015 by Google and several other technology giants like Twitter and Tumbler, AMP is an open-source platform for making mobile pages load quickly. Since 60% of mobile users will abandon sites that take more than three seconds to load, getting your website up and running with AMP is sure to help you convert sales on mobile! There are several ways you can implement AMP content within your site—and it’s easy!

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