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Video SEO is more important than ever, it is one of the most effective ways to increase your website’s visibility to potential customers. By optimizing your videos for search engines, you can make sure that your target audience can find your content easily. There are a few things you can do to make your videos more SEO friendly : 1. Make sure your videos are properly keyword optimized . 2. Make sure your videos are properly tagged . 3. Make sure your videos are properly embedded on your website. 4. Make sure your videos are properly shared on social media . 5. Make sure your videos are properly embedded on other websites.   Strategies for Increasing Video Views Including videos on your website can be a great way to engage your audience and keep them engaged. Not only are videos great for engaging users, but they can also be great for SEO. In fact, including videos on your website may help you increase your site’s ranking on search engines.  There are a few...

Digital marketing is crucial to any small business’ success in today’s fast-paced, tech-savvy society. With so many different platforms out there, it can be overwhelming to try and create a digital marketing strategy that fits your specific needs. Read on to learn how to create the right digital marketing strategy for your small business so you can make an impact with every aspect of your business presence online.   Why you need a digital marketing strategy The explosion of web technology and access to global markets has created an explosion of opportunities for businesses. Today, any small business can have a storefront with just a few clicks, sell products or services in any country with just a few more, and get information about their customers within hours instead of days. No matter how big or how niche you are, being able to connect to customers anywhere in a matter of minutes is something everyone needs to be able to do— and fast. The importance of knowing your targ...

Over the last few years, digital marketing has grown by leaps and bounds, but one thing that hasn’t changed much is digital marketing content, especially when it comes to mobile optimization. As more people use their Smartphone to access the Internet, digital marketers can’t afford to leave out important content from their mobile marketing efforts. Learn the reasons why you need to add mobile optimization to your digital marketing strategy today.   What Are The Benefits Of Optimizing For Mobile? In a recent study, 79% of users accessed social media on their Smartphone. With more and more people using their phones to access information, it's important to make sure your business is mobile optimized. Here are a few benefits, • Improved Site Performance :  Whether you’re a website administrator or an end user, page load time impact search engine rankings and user experience. Google announced that page speed will be one of its top ranking factors for mobile searches; e...

Artificial intelligence, the new frontier of digital marketing, is one of those buzzwords that never seems to leave fashion, regardless of its real-world usage. However, it is gradually making way for a place in digital marketing for all its practical benefits. Artificial intelligence as being the theory and development of computer systems able to perform tasks normally requiring human intelligence There are two approaches in AI – narrow AI and general AI . In narrow AI , a machine can only do one task well; while with general AI , a machine can master multiple skills or tasks. The former is more common and better suited to most digital marketers than general AI. Of course, without general AI, there wouldn’t be much debate about its application to digital marketing. The key ways that AI can make an impact on digital marketing strategy include improving insights across channels and customer experience automation. To take advantage of these benefits, you need proper insight-gathering ...